Price transparency is the mainstay of a novel, groundbreaking approach to healthcare.

In practice, transparency requires little more than telling patients what the cost of a procedure will be. The inherent simplicity frees the delivery of care from the cost and complexity that has become business-as-usual in healthcare.

Transparency is empowering to patients and payers in that it quantifies price, a variable central to the healthcare equation. Similarly, it obliges providers to offer their services at a realistic fee, one that is tied to the actual cost of providing treatment.